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24 November, 2014

iwill week is here - celebrating and encouraging youth social action

More than ever before, young people are ready to take an active part in improving their communities. The #will campaign wants social action to become habitual and is encouraging even more 10-20 year-olds to get involved.

In the first ever #iwill week, the campaign is encouraging people to pledge support for youth social action.

#iwill was launched in November 2013 by HRH The Prince of Wales and the three main political parties. It aims to make social action part of life for more young people across the country over the next six years.

Its vision is to make social action the norm among 10-20 year-olds, whatever their background, by 2020.

It wants social action to:

  • be youth-led
  • be challenging
  • have a positive social impact
  • allow progression to other opportunities
  • be embedded in a young person's life
  • enable participants to reflect on the value of their activity.

Social action has a double benefit: young people strengthen their communities while develop their own character and skills. #iwill wants every young person to have the chance to participate fully and to create a habit for life.

Leaders from across society are supporting the #iwill campaign by:

  • Championing the benefits of youth social action
  • Inspiring 10-20 year-olds into social action
  • Creating new opportunities for young people.

Over 100 organisations from the business, education, faith and voluntary sectors have already made tangible pledges towards the campaign's goal. And you can join them: pledge now at www.iwill.org.uk.

#iwill is coordinated by Step Up To Serve, a charity set-up to run the campaign. Charity number: 1154588

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