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Job vacancy

Business Development Manager, Go-Givers

Salary: £30,000 - £32,500 per annum
Pension: 5% employer’s pension contribution
Annual leave: 25 days pa, plus bank holidays
Location: Central London
Hours: 37.5 hours per week
Normal office hours are 9.00am to 5.30pm, but this role will involve some working away from the office.

Applications deadline: 5pm Wednesday 24 Sept3mber 2008
Interviews: To be confirmed

About Go-Givers

Funded by the Cabinet Office, Go-Givers is an innovative, web-based programme which aims to develop caring and concerned citizens through the primary education curriculum in England. For details of the Go-Givers programme, please visit the website at www.gogivers.com

The programme has been developed with the belief that our children's education should have its basis in a philosophy of personal responsibility, mutual respect and concern for the world in which we live.

In the coming three years, Go-Givers will:

  1. develop a network of regional, on-the-ground specialist teachers who devote a day per week to proliferating the use of the Go-Givers programme in primary schools in their area through advocacy, promotion and support;
  2. turn Go-Givers into a well-known brand that symbolizes children creating a more caring society;
  3. forge strategic partnerships with public and Third Sector organisations to deliver Go-Givers to our target audiences; and
  4. build a viable business base through sponsorship and trading activities that can support a successful and sustainable national programme.

The Go-Givers project team is led by a Team Leader, to whom the post holder will be accountable. The Team Leader is supported by a small team of staff which, together with two other project teams, comprise the ‘Participation & Social Action Unit' at the Citizenship Foundation. In addition to working as part of the ‘Participation and Social Action Unit, the post holder will also work closely with the Foundation's External Relations team.

Purpose of the job

The purpose of this Business Development Manager position is to increase the impact and reach of the Go-Givers by:

  • Identifying and exploiting business potential through partnership and trading activities;
  • Utilising current and developing new promotional projects; and,
  • Instigating new activities to attract Go-Givers' target audiences through new
  • initiatives, properties and partnerships.

The post holder will play a key role in promoting Go-Givers to local authorities, corporations and businesses, and voluntary agencies with the aim of bringing the Go-Givers programme and its aspirations to the attention of teachers, children and parents across the country.

Key duties and responsibilities

The Business Development Manager duties include a) Go-Givers Business Development and b) Organization-wide activities.

Go-Givers Business Development

The Business Development responsibilities are divided into three strands:

  1. business strategy implementation,
  2. marketing and
  3. public relations and events.

Under each strand the post holder will be required to:

Business Strategy Implementation
  • Work with the Go-Givers team to continually review elements and products from the programme in order to develop the best business case to exploit the programme's features and benefits whilst maintaining its educational objectives.
  • Review Go-Givers stakeholders and create plans for engagement, with a particular focus on Go-Givers' potential funders and markets ( including others such as media, influencers, and partners)
  • Work with relevant colleagues (the Go-Givers team, the Corporate Partnerships Manager, Media Relations Manager, Senior Managers where appropriate) to ensure that stakeholder engagement plans are supported, implemented and evaluated
  • Create the budgets for any related partnerships, consultants, promotional activities, etc.
  • Work with the Corporate Relationship Manager to deliver a model for private sector engagement with and support of Go-Givers (for example through sponsorship, bespoke events, employee engagement or other avenues).
  • Generate support for the Go-Givers Specialist Teacher network from any allied sector that has reach into their localities.
  • Work with the Team Leader to develop and manage relationships with potential publishers of Go-Givers materials or any other manufacturing or merchandising opportunities.
  • Develop and manage relationships with third party endorsers (celebrity, educational, business, and other charities as appropriate)
  • Support the development of marketing materials and proposals to public sector stakeholders (local authorities, educational institutions) when needed
  • Ensure that all publicity and marketing for the project complies with the Citizenship Foundation child protection and data protection policies
  • Ensure that Go-Givers and Citizenship Foundation brand guidelines are followed
Public relations and events
  • Where necessary, support the Media Relations Manager to review, develop and implement the press strategy for Go-Givers
  • Identify opportunities for engagement with the specialist press (educational, early years, parenting, etc.)
  • Source timely case studies for opportunities with national press and broadcast media, to demonstrate the value ad attractiveness of business support for the Go Givers programme.
  • Manage Go-Givers presence and attendance at relevant external conferences and events that exploit business development opportunities for the programme
  • Together with the project team, support local and national Go-Givers events to enable children to demonstrate social responsibility, and to promote active citizenship.
Organisation Wide

The post holder will also be required to:

  • Work with partner organisations on behalf of the Citizenship Foundation
  • Represent the Citizenship Foundation in public forums, at conferences, events and meetings
  • Provide information for the Citizenship Foundation website and those of partner organisations
  • Provide information for quarterly reports for the Board of Trustees
  • Provide information for reports for funding partners
  • Disseminate best practice and promote education for citizenship where appropriate
  • Respond to enquiries about the work of the Citizenship Foundation and citizenship education in general from teachers, youth workers and other individuals and agencies
  • Contribute to staff meetings and consultations, in which every member of staff is given the opportunity to be involved in shaping the policy, practice and future development of the Citizenship Foundation
  • Carry out other tasks as agreed with your line manager.

How to apply

The application from and related documents can be downloaded from the list on the right. Alternatively email us. (No telephone enquiries please.)

Deadline for applications is 24 September 2008.
Interview dates to be confirmed.


The Citizenship Foundation is an independent charity (No. 801360) that exists to encourage and enable individuals to play an effective role in democratic society. Our vision is of a just, inclusive and cohesive society in which individuals have the knowledge, skills confidence and motivation to engage effectively in their communities.

We work to:

  • Promote engaged, informed and critical citizenship based on the values of democracy, justice and human rights;
  • Build the capacity of individuals and of society to act on a shared appreciation of rights and responsibilities;
  • Work in particular with young people and those who are socially disadvantaged such that they are enabled to participate fully as citizens.

At present, the Foundation has 32 employees and is supported by several consultants and volunteers. It is lively and informal with a conscientious and diligent staff.

Citizenship Foundation, 63 Gee Street, London EC1V 3RS

The Citizenship Foundation is an independent charity (No. 801360) which encourages and enables young people to play an effective role in society.

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Job application documents

Job specification:
Business Development Manager, Go-Givers
Word / Rich Text | PDF

Application form
Word | PDF

Application notes
Word | PDF

Equal Opportunities form
Word | PDF